This statistic displays the share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. During the period under consideration, the digital advertising expenditures increased heavily in Denmark, accounting for 54 percent of the total ad spend as of 2017.
Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019
(in million DKK)
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GroupM. (December 3, 2018). Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/
GroupM. "Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)." Chart. December 3, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/
GroupM. (2018). Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/
GroupM. "Share of Digital Media on The Total Advertising Spending in Denmark from 2007 to 2017, with a Forecast to 2019 (in Million Dkk)." Statista, Statista Inc., 3 Dec 2018, https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/
GroupM, Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) Statista, https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/ (last visited December 22, 2024)
Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) [Graph], GroupM, December 3, 2018. [Online]. Available: https://www.statista.com/statistics/739322/share-of-digital-media-on-the-total-advertising-spending-in-denmark/
